Brutally Frank Advice
Consulting on Strategic Decisions

About Us


Frank Koch specializes in decision-maker coaching, strategy development, behavioral aspects of decision making, opportunity valuation, applications of game theory to decision analysis and portfolio management. He has an extensive background in management coaching and training, as well as project decision support. Frank coaches executive teams and other decision makers helping them evaluate complex decisions.  He also teaches several decision analysis classes including Introduction to Decision Analysis, Introduction to Game Theory, Decision Quality for Decision Makers, & Framing and Facilitation of Complex Decisions.

Frank worked for Chevron for over 30 years and was Decision Analysis Practice Leader for the from 2003-2011.  He has been active in the use and improvement of decision analysis, and planning tools for most of his career acting in both staff and managerial positions.  Frank is a fellow of the Society of Decision Professionals and is currently serving on its Board of Directors as Vice President/ President-Elect.  He is also the executive editor of the Society of Petroleum Engineers’ peer reviewed journal: SPE Economics & Management.  He has participated as keynote speaker and chairperson in numerous industry and professional conferences; and has served on the steering committees for various industry forums on Risk Management,  Portfolio & Asset Valuation and Strategic Decision Making Frank has a B.S. in geology from the University of Rochester (1974) and an M.S. in geology from Stanford University (1981).  

Frank Koch
Strategic Decision Advice
2510 Cleveland Street
Eugene OR 97405
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